Marketing Portfolio
Driven by curiosity and built on purpose, this portfolio highlights thoughtful, strategy-led work brought to life through clear execution and collaboration
Business Resilience Plan
Bay Country Bakery
A hospitality business navigating operational uncertainty needed a clearer framework for mitigating risk, adaptability, and long-term stability.
Actions
Evaluated operational processes, risks, and areas of vulnerability
Conducted research to identify best practices in hospitality resilience
Developed a structured resilience plan with strategic recommendations covering cost management, menu engineering, and operational effiency
Presented finding and recommendations to staff and management through a professional presentation
Outcome
The plan provided leadership with a clearer understanding of operational risks and practical strategies for improving adaptability, communication and long-term planning
Content Development
Currie & Brown - Rome
An international PMC firm entering a new regional market required marketing research and content support aligned with brand standards and local context
Actions:
Conducted market and industry research to support regional positioning
Assisted with the development of digital and social media content
Collaborated with onsite project management team and lead architect
Supported brand-consistent communication initiatives
Outcome:
This work supported early-stage marketing efforts for international market expansion and strengthened experience working within a professional and collaborative environment
Skills Acquired: Adobe Premiere Pro, Illustrator, and Lightroom
Social Media Marketing Strategy
Bay Country Bakery & Café
Addressing missed opportunity for a more cohesive and intentional social media presence to improve consistency, engagement, and brand clarity
Key Contributions:
Audited existing social media content and competitor activity
Defined target audiences and platform-specific objectives
Established content pillars, posting cadence, and engagement tactics
Created a visual and written strategy proposal outlining recommendations
Outcome
The strategy established a clear framework for future content creation and improved internal alignment around brand voice and digital goals
Menu Redesign & Branding Initiative
Bay Country Bakery & Café
An existing menu no longer reflected the brand’s identity or supported an intuitive customer ordering experience
Actions
Reorganized menu structure to improve readability and flow
Refined product descriptions to better align with brand voice
Balanced visual design with operational practicality
Iterated based on feedback from staff, management, and outside professional opinion
Outcome
The redesigned menu is expected to improve clarity for customers, strengthen brand expression, and create a flexible format for seasonal updates.
Skills Acquired: Adobe InDesign